• Aligned the digital channels with Saint Anselm’s brand position and strategy to give their web presence fluidity. The new site layout is carefully organized to give audiences a tailored, easily navigable and memorable experience
• Made content more accessible for all channels using clear and compelling differentiators and calls to action that encourage audiences to further their relationship and research with the school
• Brought a sense of place and authenticity to the website by showcasing the college’s unique environment and its students using refreshed and current photography, videography, and social media

We created a virtual tour that brings users on an immersive journey through the qualities that distinguish Saint Anselm from any other institution. The attributes – location, tradition, knowledge, community, and social – include various photos, facts, and videos that help to explain the Saint Anselm story. The imagery and content throughout the tour gives breadth to offerings and life that can be expected on campus.