There’s nothing wrong with getting old — unless we’re talking about a website. LCB Senior Living needed a complete website redesign to showcase their personality, create cohesion across their property sites, and drive organic search for increased leads. They chose to partner with Boston Digital to leverage our 20+ years of digital expertise (and in our industry, that’s old).
Solutions
Drew on our experience crafting personas for the senior living industry to help LCB create a digital presence showcasing the unique features and amenities offered and positioning the LCB brand for seniors as a place they can be themselves and thrive. By providing visitors with the answers to their questions up front, we increased time spent on the site.
Consolidated the decentralized microsites of the separate LCB communities into one organized site that lets users easily discover the perfect community for their needs, guiding them further down the funnel.
Highlighted the experience of living in an LCB community with large eye-catching imagery that showcases the lively atmosphere, first-class facilities, and enticing amenities residents enjoy. This especially engages older visitors who are choosing to transition to an active lifestyle community — LCB’s target audience.
Simplified the navigation to make it easy for users to understand the LCB story, what they offer residents, and what sets them apart from the competition.
Created a personalized user experience that tracks which locations the user has viewed and enables them to easily toggle between pages, keeping them just a click away from further engagement.
Increased lead generation capabilities by implementing a robust SEO strategy, creating more prominent CTAs, and removing redundant content. This led directly to increased organic leads.
