Life Sciences / Digital Experiences
Charles River
Catering to Key Audiences
Charles River needed to create a web presence that would showcase their humanity, illuminate their thought leadership and generate qualified leads.
Solutions
- Employed advanced website personalization to cater to visitors’ geographic locations and buyer’s journey stages
- Implemented compelling calls-to-action to effectively guide users down the marketing funnel and convert them into leads
- Architected a resource library and insights section that showcases Charles River’s industry expertise through valuable thought leadership
- Illustrated the importance of their people by weaving employee stories throughout the digital ecosystem to establish personal connections with visitors
Outcomes
Arrow Up
Arrow Up
88%
increase in website traffic
Arrow Up
Arrow Up
98%
increase in page views
Arrow Up
Arrow Up
317%
