Charles River needed to create a web presence that would showcase their humanity, illuminate their thought leadership and generate qualified leads.
Solutions
Employed advanced website personalization to cater to visitors’ geographic locations and buyer’s journey stages
Implemented compelling calls-to-action to effectively guide users down the marketing funnel and convert them into leads
Architected a resource library and insights section that showcases Charles River’s industry expertise through valuable thought leadership
Illustrated the importance of their people by weaving employee stories throughout the digital ecosystem to establish personal connections with visitors