In B2B, it’s all business (literally). The need for B2B marketers to share a vast amount of information at once can lead to dense, technical content that’s as boring for consumers to read as it is for marketers to write. While it’s not always possible to shave out critical details, you can make content more engaging for your audiences using infographics. In fact, there has been an 800% increase in demand for these designed, snackable pieces of content since last year, which shows just how much they resonate with readers. Whether you’re aiming to tell a story or share key information, consider these five reasons to create more infographics for your B2B company.
1. Encourage Visual Learning
In this fast-paced digital world, it’s important to produce content that’s skimmable and scannable, while still driving your points home. Infographics are the perfect tool for that, since more than half of the population consumes content more quickly when it is presented in a visual way. In fact, our brain processes visual information 60,000 times faster than text! If your B2B company is heavy with white papers, blogs and articles, it may be time to mix it up with infographics.
2. Boost Engagement
The shrinking attention span of our culture makes it vital to immediately engage readers, or risk losing their attention altogether. Infographics help marketers to accomplish this by providing the key facts and messaging in an attractive format. Articles that incorporate infographics have been shown to generate almost 200% more inbound links and 75% more views than other articles. This means that by leveraging infographics, you can increase the chances that your content will get consumed.
3. Share Across Social
Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time, so that networks can deliver content that people will actually want to see. Infographics and images are highly favored by these algorithms, since visual content increases engagement by 87%. It is more likely your company’s posts will be front and center in the news feeds of your target audience when posting infographics, which is crucial for growing your social presence as a B2B company.
4. Build Your Brand
Infographics are an opportunity to reinforce your brand’s image, while also showcasing your knowledge on a given topic. By utilizing your company colors, logos and design, an infographic serves as a reflection of your brand. The B2B marketplace is crowded, so it is important to stand out by using infographics that not only exemplify your aesthetic, but help other businesses become familiar with your brand.
5. Increase Conversions
By providing content in a format that engages more readers, you also have the potential to generate more leads. Instead of publishing infographics that lead to a dead end, finish off with a strong call-to-action. For example, if you post an infographic about the best social channels for designers, end it with a white paper download on how to conquer those channels. This not only offers readers the chance for continued education, it also increases the likelihood of lead conversions.
The B2B landscape is incredibly saturated. Whether you’re looking to raise brand awareness, become a thought leader or generate leads, the first step is to stand out. This can be achieved in both big ways and small, from an entire website overhaul to a new content format. Whatever method you choose, be sure to make infographics a part of it. Your audience (and your boss) will thank you.